Kinseth Hospitality Companies, a hotel management company located in Coralville, Iowa, is seeking a Creative Marketing Specialist. This position is a full-time graphic design and marketing position that will focus on building brand awareness for and driving traffic to the restaurants and hotels in the Kinseth Hospitality Portfolio.

 

Marketing & Design Tasks

• Create content that captivates viewers and follows brand guidelines for restaurant social media pages (Facebook, Instagram and & Google My Business).
• Create and run Facebook advertising.
• Host weekly marketing calls to discuss marketing projects and initiatives with teams.
• Work with restaurant staff to build an e-list.
• Create content, design, and send out marketing emails to subscriber list.
• Update websites and work to maximize traffic.
• Design print materials such as menus, table tents, flyers, etc.
• Work with restaurants to plan fun/out of the box events to build local awareness/help sell tickets.
• Build and implement a neighborhood marketing strategy targeting the immediate community near the restaurant.
• Create and take action on a strategy to get the word out to the general population.
• Work with restaurant managers to plan special promotions such as holiday brunches for Easter, Mother’s Day, etc.
• Track ROI on promotions/events.
• Analyze competition and evaluate market data.
• Create marketing plan timeline and plan out expenses within allotted budget.
• Create social media content that captivates viewers and follows brand guidelines.
• Train Restaurant Managers on responding to online reviews.
• Assist Marketing Manager with any hotel design and social media needs.
• Assist Marketing Manager with printing and trimming materials in-house for restaurants and hotels (i.e., table tents, flyers, business cards, etc.).

 

Qualifications

• Experience with Adobe Creative Suite programs on MAC platform.
• Experience with MailChimp, Microsoft 365 programs (OneDrive, Sharepoint, Teams) a plus.
• Basic knowledge of restaurant operations is a plus.
• Experience with printing process a plus.
• Experience managing social media pages for business.
• A self-starter who can stay on task, stay organized and sometimes complete projects with little instruction or short timelines.
• Experience with marketing and branding.
• Critical eye and attention to detail.
• Excellent communication skills.
• Ability to think creatively.
• Capable of meeting deadlines.
• Eager to share ideas and take criticism.
• Capable of working in a fast-paced environment.
• Flexible schedule/availability.

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